CerTek Software Designs, Inc. was started in 1998 (and incorporated in 1999), when two creative software designers, Kurt Gollhardt and David Roberts, got together and discovered that they’d each independently developed POS (Point of Sale) software programs that were remarkably similar. They found they both shared a design philosophy of solid data processing, ease of use, and thoughtful design, providing solutions that really work. They brought the best of these two programs together to make Artisan POS (originally called Artisan Storefront).
CerTek brings a unique perspective to the design of POS software for small and medium retail stores. Besides many years of software development experience, David and Kurt both have extensive retail experience. David owned and operated his own frame shop for over 10 years. Kurt grew up with the family business, an American fine craft store & gallery (Beautiful Things in Scotch Plains, NJ), in business for over 30 years.
Kurt and David each bring their own special skills into the combined effort. Kurt brings an extensive knowledge of low level computer operations and David brings a sense for aesthetics and user interface skills. The combination has been eminently successful and has produced products that conform to the founding philosophy and have gone well beyond expectations.
In 2003 a new partner was added, Mark Barnes, who handles the financial aspects of CerTek. Mark also commits long hours and dedication to making sure that the order fulfillment and shipping runs smooth. Mark is our logistical lead and property management.
Kay has also been with us since 2003 and her transition from clerical to sales lead is been inspiring. Kay’s bubbly personality is genuine and encompasses everything she does. Kay believes in helping as many people as she can in life and that certainly extends to assisting retailers to become successful. Kay certainly embraces the CerTek philosophy.
At CerTek, we also believe in treating our customers with respect and offering helpful, friendly service. We have a great team of customer-focused staff ready to help you have a wonderful pre-sales and post-sales experience.
Kurt, David, and the rest of the CerTek family were proud to offer the Artisan POS product line as our first family of products, and it continues to prove worthy of that pride.
Attention to Detail
Is it possible to improve user efficiency and accuracy by subtle color variation and aesthetic grace? We believe so. That’s why our software is not only very functional, but also pleasing to the eye. Our screens are easy to read, uncluttered, and in their own way, even beautiful.
Data Processing Before Hype
We have encountered many pieces of software that put gimmicks ahead of the basic computing. Why have a genuine simulated digitized leather case with animated flipping pages for your personal organizer when you can’t even customize a report using the software? We strive to provide all the functionality that you need to run your store’s POS system before we add “eye candy”.
Security Among Friends
Even in a store situation with family, there is a need for security control over specific functions and configuration options based on a user’s role in the organization. When you add employees, the need is even greater. We understand these issues and have made them easy to implement and maintain.
Consistent Operation (Software Ergonomics)
Have you ever noticed that when you use some software, one part of the application allows you do something one way and other parts don’t? We have worked diligently to offer a consistent look and command structure throughout all of our software.
We Didn’t Forget the Keyboard!
Point of Sale (POS) computing has different demands than a workstation designed for word processing and spread sheets. The user interface should be easy to follow, yet comprehensive enough to allow experienced users to navigate the system with great speed. We’ve observed that when people are entering data, great efficiency is lost when the hands switch from keyboard to mouse and back; they often click on one field, type some data, move their hands away from the keyboard, to the mouse, and back again. It’s amazing how much time this process takes. Software should easily allow you to move between fields in an ergonomic, logical and useful way. We have observed pull-down boxes that don’t allow you to type into them at all. It may actually take a person 10 times as long to point, click, scroll, and select, when simply typing the few characters would have been much easier. POS systems have a particular need for efficiency, and when you add an extra device such as a bar code reader the need for efficiency is even more evident. To this end we have made sure that you can use our software entirely without a mouse; but if you prefer to mouse around, that works too.
Strength in Number (Networking)
Computers by themselves are very powerful; connect them together and they can be much more than the sum of the parts. Simply put, networking is the ability to share data between computers. If you have two registers in your store, it wouldn’t make much sense to have some customer records on one and some on another. You can’t easily ask customers to kindly step over to another station just because your computers aren’t talking to each other. With the accessibility of networking hardware these days and incredibly low prices, networks are affordable and manageable for most stores. Our software is ready to handle all the registers, receiving stations, and office machines that you need to manage your business. We also offer equipment and consulting services to help you get your network set up. We can even help you connect registers across the miles in a multi-store situation.
More than a Number (Item Codes)
Traditionally, stores track inventory using Item Codes (often known as SKUs). We have optional features that allow you to get more out of Item Codes by giving you the ability to incorporate vendor codes and/or category codes into the actual item code. Our software helps you with this by providing automatic numbering schemes that find the next available number that fits your item coding scheme. For instance, say your store is set up so that your vendor codes and category codes are 3 characters (letters or numbers) each, and you want to incorporate this information into your item code. Your item code might look something like this. ABC0001123. The first 3 characters are the vendor code, the last three might be the category code and the center four numbers (in red) are picked to make the whole code unique. If you use an automatic numbering scheme, our software will pick these numbers for you, starting at “0001”, then “0002” and so on. Of course, it’s up to you to use whatever item code style that works for you, be it manual or automatic. To assist with conversions from your existing coding system to a new one (which we can help you design), we offer data transformation services. We also offer data conversion services to bring your existing data into your new POS system.