Learn More About WooCommerce

Introduction:

WooCommerce is an exciting and powerful tool for building your online store. It is based on the wildly popular WordPress platform. WooCommerce boasts 1.7 million active stores or 28% of all eCommerce sites.

The Benefits:

  • WordPress and WooCommerce can be hosted almost anywhere on popular hosting sites such as GoDaddy, SiteGround, HostGator, Site5, and many more. Search for WordPress Hosting.
  • Blogging, posting, and updates can be done on your own, without too much assistance.
  • Most themes work well on mobile devices (called “responsive” because they adapt to changing screen sizes).
  • Benefit from WordPress’s built-in SEO (Search Engine Optimization) best practices.
  • Smooth purchasing. WooCommerce comes with one-page checkout to aid sales conversion. Also, WooCommerce uses AJAX for their “add to cart” buttons, so pages don’t need to reload when a customer adds a new product.

Things to Consider:

  • WordPress and WooCommerce are not for the technically challenged. You need to be very comfortable with basic website concepts and design, otherwise you will want to have someone to assist you. See below.
  • No primary point of contact. If you have a hosting issue vs. a shopping cart issue you have to turn to different companies. It might be challenging to know who you should contact first.
  • Security: When you are not using a hosted solution, you have to handle your own hosting choices and technical details and security options. This makes you responsible for ensuring that your site does not get hacked and that you do not suffer from any downtime, stolen data, or a complete loss of your site.

We strongly recommend that you hire a consultant to assist you because:

  • you will get better results when you have a professional working on the project.
  • when challenges arise, not having a primary point of contact can be frustrating. You can reach out to WooCommerce for help with the shopping cart (they have online support and videos). At the moment, CerTek is limited in the assistance we can offer with design and security aspects of your site and your hosting company is also limited. You may be left to search videos, knowledge base articles and the web for help topics.
  • you will save time and focus on the most important aspects of design and marketing.
  • you will get your site up and running faster.
  • a good professional should understand the necessity for security and have the skills to implement good practices and policies.

How it Works:

Design your site in WordPress and WooCommerce . Tell your customers where you are, when you’re open, and what makes you special. Add decorative photographs of your store, products, customers, and more to tell your unique story, style, and culture.

Enter in your all your products into Artisan POS and select the ones you want to publish online. Add images and descriptions, weights, and other details right into the Artisan POS interface.

CerTek helps you configure Artisan POS and the online store to work together so that products your products and sales are automatically kept up-to-date.

Process your Orders in Artisan POS and print out invoices, receipts, packing slips, and more.

Track your orders and order history within Artisan POS. If a customer emails to repeat a previous order, Artisan POS stores a complete customer history. You can even duplicate a previous sale.

Links:

Pricing (Artisan POS and Web Interface Add-Ons sold separately):

  • Although WordPress and WooCommerce are free, there are expenses with hosting and add-on features.
  • Hosting fees are advertised starting at only $2.50 per month. However, you often get what you pay for. Please budget $10 to $20 per month for a starter site.
  • There may be startup fees and expenses with many hosting companies, too.
  • Consulting fees will be your biggest expense. Have a well-thought-out plan and a time estimate before you get started. If you are unsure of the success of your site (as most of us are), start out modestly.
  • To save big money, start out with a good template or theme. There are so many templates available and so many variations on those templates. It won’t be hard to create something that is unique and inspiring. Don’t be cheap on the price of your theme. Expect to pay between $100 and $200 for a good one.  Just one or two extra hours of consulting time can easily pay for the theme.

Getting Started (basic instructions, not step-by-step):

  1. Sign up with a hosting company such as Bluehost, GoDaddy.
  2. Your hosting provider should provide an auto install for WordPress.
  3. Once you have WordPress installed, install WooCommerce through the plugin panel or through the hosting company.
  4. Install the WooCommerce Template.
  5. Connect your WooCommerce to Artisan POS.
  6. In parallel, work on Products and Categories in Artisan POS  and Site Design in WordPress and WooCommerce.
  7. Set business policies such as sales taxes and shipping options.
  8. Take your site live.