Artisan’s Loyalty Club feature is a great way to entice customers and reward shoppers. There are countless ways you can tweak and adjust a loyalty club to meet your store’s needs. In this article, we’re focusing on a common type that stores promote: receiving a coupon for a specific amount spent.
Instead of earning a point for every sale made (visit “Punch Card” Loyalty Club for more info), this type issues a point per dollar amount spent. Once the customer gets to a certain point threshold, the coupon will be generated.
For example, a fine art center that sells a lot of high-end items might consider a “$500 Club.” For every $1.00 spent on a sale, the customer will receive 1 point. They will receive a coupon when they hit 500 points (meaning they have spent at least $500).
You can, of course, adjust this. For example, the customer needs to spend a minimum of $2.00 or even $5.00 to earn a point, and so forth. However, this will take your customers longer to accumulate points.
Creating the Loyalty Club
From “Customers,” click on “Loyalty Clubs.”
Create a new record by selecting “Add A New Record” or “F3” on your keyboard.
Look at the example of this type of club.
In the “Club Name” field, fill in a name such as “500 Club” (based on the amount of money the customers must spend in order to receive their discount).
Determine if you want this club to apply to all of your shoppers or only a select group, and if you want only customers who have a certain keyword in their customer record. You can also select if you want this to only apply when a specific item is bought. In our example, we are not limiting our scope to any customers — all shoppers who hit the threshold will receive the coupon.
For every $1.00 spent, the customer will earn a point. Again, you can limit these sales to only certain items, categories, and other thresholds if necessary. It is a good idea to exclude categories that you do not make much money off of. We are not requiring our customer to present an ID or changing them to a different Customer Type, but you can add this if you wish.
Change “Coupon Amount Type” to “Percentage of Entire Sale.”
Optionally, you may include a message that will print (ex. “Thank you for being a loyal customer”). Select the coupon form to print on. This is usually “Coupon Thermal.”
If you want to set a range the coupons will expire after, enter the number of days. Save your club.
Example
In this example, a customer spent at least $500.
Artisan generated a coupon that they can use for their next purchase.
Note: The coupon is generated whenever the customer has spent at least the threshold we have set in the loyalty club – in our case, $500. This could happen on one sale (ex. they bought a very expensive item) or over the course of a few sales, that total at least $500.