Reduce stress and open up more opportunities for revenue with our 2023 Holiday Season Tips for Retailers.
1. Start Preparing Now
Artisan lets you analyze previous holiday seasons to see what you sold most of, popular shopping times, and other valuable statistics. Use the “Merchandise Performance Report” and “This Year vs. Last Year Sales” to help you decide which items deserve shelf space in your store.
2. Create a Unique Social Media Presence
Take advantage of the holiday season to showcase your products in an exciting way. This is a great way to ramp up interest as you get closer to the reveal at the end.
We’re thrilled to introduce our Countdown to Christmas series, where we’ll showcase brand-new items (and long-time favorites) as we gear up for the holiday season.
A popular trend on Instagram and TikTok is to ask fellow employees what their favorite items are in the store, or what product they might recommend a particular shopper:
My favorite candle we have in stock is our Hayride Harvest candle. It’s such a classic fall scent, and every time we light it, everyone gets in the holiday spirit.
3. Use Previous Shopping History for Custom Emails
With Artisan, you have every customer’s purchase history on-hand. You can even narrow down their shopping history by date range, zoning in on what items they purchased during the holiday season.
Once you’ve identified those items, you know which product releases might interest them. For a quicker way to reach out, you can send emails directly from Artisan.
4. The Power of the “Mystery Gift”
“Mystery” gifts are rising in popularity, well-suited for both in-store and online shoppers. Bookstores in particular have used this trend in recent years – but nearly any industry can utilize this idea. The usual format is to gift wrap the item and write a description that entices shoppers while keeping the product as anonymous as possible. For example, let’s say you’re selling a hand-stitched pair of winter gloves.
Three Facts About This Mystery Item:
- Fuzzy and soft
- Ideal for outdoors
- Made by a local artisan
5. Utilize Easy Advertising
When it comes to advertising, you might be missing out on a key area: your checkout lane.
Artisan works with customer-facing displays, letting you add images, products, and special messages. Upload product advertisements, unique deals, and other holiday-related specials. It’s also a great opportunity for upsells and reminding customers of upcoming events.