According to the National Retail Federation, over 60% of Americans have St. Patrick’s Day plans. Meet your shoppers’ expectations with engaging marketing and product ideas.
Lean Into Green
Increase foot traffic and help your customers remember your store by hosting a special St. Patrick’s Day event. Consider offering a special discount to those who wear green.
Bonus tip – Don’t forget to deck out your storefront, register, and product displays! Depending on your website’s theme, you should be able to easily change your site’s color scheme, too.
Limited Edition Items
Utilize this holiday by introducing limited-time products. Common examples are St. Patrick’s-themed gift boxes and bundles. Remember to spotlight these products on your social media pages.
Create Deals and Offers
Highlight products with special offers, like “Buy One, Get One” or a certain percentage off all St. Patrick’s Day-themed products.
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